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Helen Edwards: research industry guilty of hyping dubious data

23 Jan 2013 | by Helen Edwards

The food industry is fair game for critics on issues such as food waste, but researchers and...already softened-up food industry. The story was gleefully seized upon by media across the globe, as ...

Arif Durrani: Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

, and for an industry that calls people consumers, I think we have to think a lot harder about ...

Think BR: Why does adland insist on making people feel guilty?

04 Jul 2011 | by Kathy Slack

Let s face it: as an industry, we use guilt to sell things. It can be a very persuasive tool ...

Mark Ritson on branding: don't believe what viewers say about advertising

25 Aug 2009

year ago, that was Deloitte's recommendation to the ad industry. A report suggested it should look at ...

Editor's comment: Another way for green claims

30 Jun 2009 | by Lucy Barrett

; mso-fareast-language:#0400; mso-bidi-language:#0400;} On the one hand, it is high time the industry presented a ...

Editor's comment: The feeling's mutual

25 Nov 2008 | by Lucy Barrett, Lucy.barrett@haymarket.com

opportunity for one area of the industry: the mutuals. According to Moodier Britain, consumers are ...

A question of behaviour: focusing on what consumers do, not what they say they will do, is key to building effective strategies

04 Nov 2008 | by Mark Ritson

were trying to predict. Of course, the focus group industry will tell you that skilled moderation can ...

Opinion: How to use blogs to plan campaigns

01 Oct 2008 | by Nima Yassini

provide greater results for the investment. Moving forward, it's about time the industry started using ...

Andrew Walmsley on digital: It's not paranoia they're out to get me

15 Jul 2008

efforts of the BPI - the trade body of the record industry - to get ISPs to spy on their customers on its ...

Raymond Snoddy on media: Glut of reports devalues their findings

01 Jul 2008

. You can't fault the energy of all the media industry bodies churning out respectable research proving

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