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ASA aims fire at 'misleading' advertisers as complaint numbers fall

30 Apr 2013 | by Alex Brownsell

Twitter. He added that the marketing industry continued to "mend its ways" with proactive steps to ...

Debenhams: Full marks for sentiment, but beware a lack of aspirational appeal

08 Apr 2013 | by Jim Prior, chief executive, The Partners

closer to what you d like to be. And there s a fundamental point about marketing in any industry here ...

Auto brands unite to promote electric cars to sceptical consumers

26 Mar 2013 | by Alex Brownsell

The UK automotive industry is looking to forge a partnership with the government for an ad campaign...consumers. With manufacturers such as BMW and Ford also set to roll out electric cars, the industry wants to ...

E.ON ends acquisition hunt in favour of loyalty marketing

05 Mar 2013 | by Matthew Chapman

industry awaits an update from the government concerning proposals revealed last November by energy ...

Soft drinks industry to fight obesity accusations with marketing campaign

19 Feb 2013 | by John Reynolds

The UK soft-drinks industry is plotting a marketing campaign to fight accusations that it...moves taken by the soft-drinks industry to tackle the obesity problem. The BSDA's argument will ...

SodaStream confident banned TV ad will return in 'Coronation Street slot'

12 Feb 2013 | by Gemma Charles

bottled-drinks industry] and it s aired in 39 countries. I m confident that we will win through. ...

SodaStream capitalises on ad ban in new 'censored' campaign

06 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

commercial broadcasters have ruled it 'denigrates the soft-drinks industry'. This is the same soft-drinks ...

Thomas Cook shelves planned New Year campaign

27 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

industry's busiest booking period.

BP and EDF targeted by spoof newspaper

08 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

represented an ambitious set of targets not seen before in our industry. As part of our updated commitments ...

VisitEngland defends £5m campaign after industry attack

15 May 2012 | by Loulla-Mae Eleftheriou-Smith

VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend on

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