to remove filtersTest-and-learn strategy pays dividends for Zurich Insurance
05 Aug 2008 | by Amanda Buckley
to uplift core brand metrics and perceptions, presenting the firm as the industry expert, but ...
Search results for "Industry"
NSPCC campaign highlighted ChildLine's wider benefits
13 Jan 2009 | by Sylvia Benaim
achieved a rich media interaction rate of 67.85%, which is 13.5 times the IAB industry average for this ...
Vital Stats - Online video Streaming
20 May 2008 | by Oli Smith
campaigns that are run around premium content are much higher, sometimes as high as 9% against an industry ...
Vital Stats - Holiday Destinations
29 Apr 2008 | by Media Week
travel industry is a market that is particularly susceptible to swings in international currencies. So ...
Vital Stats - Behaviourally targeted advertising
04 Mar 2008 | by Bob Ivins
LONDON - This year, we, as an industry, should finally arrive at the “promised land” of...The latest to make that promise is Phorm, which joins industry giants such as MSN (with its 2006 ...
Brand Barometer - New Ford Focus ad hits the high notes
19 Feb 2008 | by Sundip Chahal
family car. The car industry has produced some of the most innovative ads of recent years - think of the ...
Brand Barometer - Television gamble pays off for Betfair
06 Nov 2007 | by Sundip Chahal
respondents disapprove of the entire industry per se. However, Betfair s figures are up since the advertising ...
Brand Barometer - Ex-footballers score for Ladbrokes
16 Oct 2007 | by Sundip Chahal
promoting themselves on TV. But, like the alcohol industry, they need to make sure their ads do not appeal ...
Media on Trial - Getmemedia.com
10 Apr 2007 | by Katy Clarkson, director, BJK&E
leading Industry bodies have created a brief summary of the strengths of their media, which would be ...
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