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OPINION: NEWS ANALYSIS - Booming brewers start to get serious about PR. Consumers are buying more beer, but fragmentation means brewers are finding it more difficult to reach them. Which is where PR comes into its own

10 Dec 1999 | by DAVID MCCORMACK

The brewing industry has been undertaking something of a pre-millennial marketing shake-up - in...The brewing industry has been undertaking something of a pre-millennial marketing shake-up - in ...

B-M embarks on drive for Jim Beam across Europe

03 Dec 1999 | by DAVID MCCORMACK

whisky fell 18 per cent. According to industry analysts, Scotch whisky s declining popularity is ...

AGENCY REPORT 1999: Kaizo

19 Nov 1999

excellent infrastructure score. An IPR Certificate helped the agency achieve a good industry recognition...an excellent infrastructure score. An IPR Certificate helped the agency achieve a good industry ...

DIARY: Nexus Choat beats off the rest to whisk away egg campaign award

22 Oct 1999 | by JULIETTE GARSIDE

British Egg Industry Council. The campaign, recognised at this year s prestigious conference of the ...

Stealing a march on R&E solutions: There is no reason why R&E techniques used by other forms of marketing can’t be employed to measure PR, says James Curtis

24 Sep 1999 | by JAMES CURTIS

When PR Week published a report into research and evaluation in the UK PR industry earlier this...When PR Week published a report into research and evaluation in the UK PR industry earlier this ...

THIS WEEK’S BIG QUESTION: Does the PR industry need its own livery company?

17 Sep 1999 | by CARINA SIMON

industry that has grown tremendously in stature over the last 20 years. Although PR is a 20th ...

FOCUS: INTEGRATED MARKETING - Time to grab the baton and run/The balance of communications power is a delicate one and no longer automatically weighted in favour of advertising. Ed Shelton examines how responsibilities are being redistributed

17 Sep 1999 | by ED SHELTON

together. The PR industry is gearing up to take more of a partnership role with advertising, or ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

03 Sep 1999 | by LEXIE GODDARD

industry body the British Toy and Hobby Association. Advertising has a minimal affect on children s ...

BORDER LINES: CONNECTICUT - Virgin Atlantic US loses Tavares

13 Aug 1999 | by MICHAEL LEAPMAN

member following the departure of co-ordinator for industry and public affairs Elvi Tavares. Tavare...member following the departure of co-ordinator for industry and public affairs Elvi Tavares. Tavare ...

DIARY: Draper forgets the PR as he launches ad agency

13 Aug 1999 | by JULIETTE GARSIDE

advertising industry journal, and Marketing and Marketing Week, the magazines read by marketing consultancy ...

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