Industry strives for positive coverage
03 Apr 2009 | by Gemma O'Reilly
The body representing both agency and in-house PROs will make a greater effort to get the industry ...
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Opinion: From Our Readers - Time for industry to act on ethnic diversity
08 May 2009
The Equality Bill, if passed, will be the wake-up call the PR industry needs to address its lack of...per cent of PR practitioners come from ethnic backgrounds. Now is the time for our industry bodies ...
Banking industry lashes out at negative media coverage
23 Jan 2009 | by Alec Mattinson
British Banking Association says some journalists do not understand economic crisis.
Industry prepares to go digital in 2009
09 Jan 2009 | by Gemma O'Reilly
The pharmaceutical industry is set to undergo great challenges that will create new opportunities...said the industry faced challenges around drug discovery, patent expiration and sales force ...
Banking industry Insider's Guide: UK banks' reputation managers
03 Oct 2008
The turmoil afflicting the global financial markets took another twist this week as Bradford & Bingley followed Northern Rock into the Government's hands. With the glare of the UK media fixed on the banking sector, Alec Mattinson outlines the key comms players charged with reassuring stakeholders
Travel industry crisis leaves PR agencies out of pocket
19 Sep 2008 | by Matt Cartmell
Travel PR specialists are fearing the worst as the airline industry crisis escalates. The recent ...
Motoring: The car industry notches up a gear
23 May 2008
industry. Ford is pitching, General Motors has signed up Cow PR and Idea Generation to its Vauxhall brand ...
Healthcare: PR industry to have larger role in community
21 Mar 2008
, design and delivery of services aimed at improving people's health. 'The PR industry will be influential ...
Viewpoint: Industry Veteran speaks out
07 Mar 2008 | by Bob Leaf, Chairman, Robert S Leaf Consultants, former Burson-Marsteller international chair
'In the 40 years I was with Burson-Marsteller we were very rarely hurt by a recession. In reality we often did quite well. I was also in charge of Marsteller, our ad business, and they sometimes suffered. But clients who cut advertising dramatically nearly always increased PR activities to compensate....
Public Affairs: Industry bodies called to face select committee
08 Feb 2008
press. The Commons committee is pressing ahead with its inquiry into the public affairs industry ...
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