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HTC's global PR director Julia Herd is inspired by the F-word

media into mobiles as the next industry revolution. She contends that consumers are moving away from ...

PRWeek TV: Agency views on working for tech start-ups

to know the audience you want to talk to: is it investors, is it customers, is it the industry? All ...

Campaign case study: Small firms turn to iZettle reader

Objectives To generate interest in the gadget outside the tech industry and make it mainstream, especially ...

Cruise operator Royal Caribbean scouts for consumer agencies

The world's second-biggest cruise ship operator is on the lookout for comms help as the industry...innovation, industry firsts and big ideas, and we want to continue to differentiate within the travel sector. ...

PRWeek TV: Energy companies need to 'grasp the nettle' of rising prices

PRWeek research reveals the depth of public mistrust in the industry.

Sony UK prepares for pitch process ahead of PlayStation4 launch

industry speculation is that it will arrive before the end of the year. The launch is viewed as critical ...

News in brief: Franklin Rae, FTI Consulting and Open Road

illicit trade in the UK is falling, despite repeated claims to the contrary from the tobacco industry ...

Beige's Franks issues call for agency action

exercises in ideas-gathering rather than genuine engagement was also an industry issue, Franks said ...

Interflora fails to deliver

days of the year for the flower industry? I write about them this week to make two points about issues ...

News in Brief: Brighter Group, Burberry and Tetley

October. The Starling Sessions , the music industry mentoring programme, has drafted in Marvellous ...

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