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Mark Kleinman on marketing and the City: Pushing the envelope

the internet industry has made what Sir Martin Sorrell, the WPP Group chief executive, has referred to ...

Mark Kleinman on marketing and the City: EMI needs a new groove

turnaround in the value of the business. Some classic FMCG experience brought to an industry struggling to ...

Andrew Walmsley on Digital: Free your data

$575,000 prize fund, it astounded the mining industry, which viewed this sort of data as a closely guarded ...

Keeping Virgin firmly on track

-year-old, who has 15 years of experience in the rail industry, seems rather less interested in it. Instead ...

Innovator: A profile of Florian Schmitt

in an industry that often falls back on rote responses, Schmitt is not just a web designer, but an ...

Search Report: Battle of the Brands

intensified competition in the industry, with Bing claiming to trump Google by helping users find what they ...

Opinion: The Marketing Society Forum - Does Tesco have a role to play in steamy blockbusters?

Ricky Gervais, there is only one. The entertainment industry knows that to obtain maximum value from ...

Nesquik

Strategy and a former Dairy Crest marketer, for their views. DIAGNOSIS Two industry experts give their ...

Profile: Catalogue of changes

stockroom, the retail industry has been expecting an Argos brand revamp for a long time. Adapting to the ...

What it's really like inside: Yell.com

changing the way the Yellow Pages industry is thought of. - Describe the marketing team in three words ...

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