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Direct marketing and sales promotion leagues 2010

30 Mar 2010 | by Richard Abbott

from industry experts that they must 'adapt or die'. The overwhelming change in how we purchase and ...

Marketing's Digital Agencies League Table 2008

12 Dec 2008 | by Staff

Advertising Bureau (IAB). But the industry is not without its critics, who claim online investment must be

Google offers agencies incentives to place ads on YouTube

31 Oct 2008 | by Fiona Ramsay

industry better understand how consumer behaviour in online video is changing. It aims to learn how online ...

Marketing Digital Leagues 2008

20 Oct 2008 | by Becky Charles

brands are investing as much as 25% of their budget in the medium. However, the industry is not without ...

BMW draws 'best sales value' from UK adspend

14 Oct 2008 | by Alex Brownsell

adspend, according to an industry report, with an overall average of £233 spent on advertising for each

Broadcasters offer advertisers tailored incentives

07 Oct 2008 | by Alison Donnelly

LONDON - As the TV industry emerges from a catastrophic September, in which total ad revenue was..., but now the industry works on a more bespoke basis,' he says. 'Channel 4 hasn't always been a natural ...

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

industry to avoid unnecessary communication is unrelenting, and it has some way to go before it loses its ...

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

good news for the industry, in that travel and transport companies and household-equipment suppliers ...

Capital One plunges down list of biggest direct mail spenders

30 Sep 2008 | by Richard Abbott

cheaper to use. The industry has also come under pressure from green-minded consumers for the inevitable ...

Newspapers face weak ad market during Christmas shopping period

27 Aug 2008 | by Alison Donnelly

still. To make up for the shortfall, the newspaper industry has become reliant on a much-anticipated ...

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