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, she is happy where she is now, describing herself as a 'vintage marketer'. Her involvement in industry ...
With so many fresh sources of data on offer, the market research industry faces major threats and...challenge for the industry. The first is how companies view and use research. Is it the voice of the ...
start a blog. Last month it became the first in its industry to launch a social-media-only campaign, its ...
communications. Direct mail is not so much fighting back as finding its niche in an industry that recognises ...
Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers...Marketing's annual list of the industry's most influential people is the definitive guide to who ...
stealth. The direct marketing industry has mushroomed over the past 30 years, partly thanks to sales of ...
once-in-a-lifetime trip,' he adds. Certainly many in the industry believe that the memories of an experience ...
, one industry that appears to be in good health is corporate incentives. It is perhaps not ...
