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Social media drawing in early adopting shoppers

have smartphones. In addition four industry interviews were completed. The quantitative research ...

Helen Edwards on Branding: Treats are in the thick of it

A study linking processed food to lower childhood IQ should not be ignored by the snack industry....five-a-day mantra; just when it seemed things couldn't get worse for the junk-food industry, they have. A ...

Editor's Comment: Kids' health needs NPD agenda

by Big Society, these companies could breath easier. Fat chance. The snack industry is back on the ...

Does British Airways still value brand-led marketing?

the industry', but Bright's swift exit raises doubts over the desirability of the role. Complex ...

Adwatch (Feb 23) - Top 20 recall: Aviva gets serious

working in the insurance industry gets to this insight after about 12 seconds of account-plannery ...

Brand Health Check: The Big Society

Big Society architect Steve Hilton. Diagnosis - Two industry experts on how the Tories can better ...

Opinion: The Marketing Society Forum - Is the government set on blaming the ad industry for

question marks hanging over its research methods, many in the industry suspect a hidden agenda...., RKCR/Y R Blaming the ad industry for the sexualisation of children strikes me as an unlikely ...

Profile: Nick Fell, group marketing director at SABMiller

upmarket image. Everyone in the industry is acutely aware of the need to avoid the fate that befell Stella ...

BMW backs 'born electric' car sub-brand

sustainable, premium mobility. It's a new day in our industry, a new era for individual mobility." ...

Luxury: Because you're still worth it

industry built on lavish flagship stores and tightly policed brand experiences, it is hardly surprising ...

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