Helen Edwards on Branding: Virgin modesty
30 Nov 2011 | by Helen Edwards
. 2007 : Virgin America's maiden flight landed at JFK. The airline boasted many industry firsts ...
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Spotify launches app platform with Guardian, Rolling Stone and others
30 Nov 2011 | by Sarah Shearman
something game-changing for the digital industry." The Guardian app integrates music reviews from The ...
The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
Etherington. 'The world is now used to the fact that China has a very strong manufacturing industry and ...
Willie Walsh plots stable of strong brands under 'boring' umbrella group
29 Nov 2011 | by Matthew Chapman
Government's policy towards the aviation industry, attacking the Air Passenger Duty (APD) tax, as well as the ...
Virgin Media to launch targeted TV ad service in 2012
29 Nov 2011 | by Sarah Shearman
explain its benefits. The proposed roll-out comes at a time when the digital industry faces intense ...
How to join the social club
28 Nov 2011 | by Melanie May
start a blog. Last month it became the first in its industry to launch a social-media-only campaign, its ...
British Gas looks to increase 'transparency' with print ads
24 Nov 2011 | by Matthew Chapman
of predatory pricing within the energy industry....transparency. The changes come after regulator Ofgem last month called for a reform of the industry, to ...
Brand Health Check: Olympus
24 Nov 2011 | by Rachel Barnes
- Two industry experts on how Olympus can put its products back in focus MARK JONES, EDITORIAL ...
Launching a brand's first ever TV campaign? Here's a five-point plan
24 Nov 2011 | by Andy Fry
making their TV debuts present a different story. According to TV industry marketing body Thinkbox ...
Andrew Walmsley on Digital: Changing the agency game
23 Nov 2011 | by Andrew Walmsley
. Across the industry, people are waking up to the strategic importance of data. Capturing, analysing and ...
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