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Spotify launches app platform with Guardian, Rolling Stone and others

something game-changing for the digital industry." The Guardian app integrates music reviews from The ...

Helen Edwards on Branding: Virgin modesty

. 2007 : Virgin America's maiden flight landed at JFK. The airline boasted many industry firsts ...

The Chinese are coming

Etherington. 'The world is now used to the fact that China has a very strong manufacturing industry and ...

Willie Walsh plots stable of strong brands under 'boring' umbrella group

Government's policy towards the aviation industry, attacking the Air Passenger Duty (APD) tax, as well as the ...

Virgin Media to launch targeted TV ad service in 2012

explain its benefits. The proposed roll-out comes at a time when the digital industry faces intense ...

How to join the social club

start a blog. Last month it became the first in its industry to launch a social-media-only campaign, its ...

British Gas looks to increase 'transparency' with print ads

of predatory pricing within the energy industry....transparency. The changes come after regulator Ofgem last month called for a reform of the industry, to ...

Brand Health Check: Olympus

- Two industry experts on how Olympus can put its products back in focus MARK JONES, EDITORIAL ...

Launching a brand's first ever TV campaign? Here's a five-point plan

making their TV debuts present a different story. According to TV industry marketing body Thinkbox ...

Andrew Walmsley on Digital: Changing the agency game

. Across the industry, people are waking up to the strategic importance of data. Capturing, analysing and ...

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