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Redrawing the boundaries: roundtable discussion

12 Oct 2011

Marketing assembled a panel of the PR industry's top practitioners to discuss the state of their...10 leading PR practitioners to discuss the wider challenges facing the industry. Their answers, as ...

Is PR really worth it? Stuart Smith, Ogilvy PR

12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR

noise made by the industry, is PR earning its keep? Imagine an agency where there is a heady mix of ...

A social gathering: Richard Brett, Shine Communications

12 Oct 2011 | by Richard Brett, joint managing director, Shine Communications

best placed to lead social-media campaigns. In addition, the PR industry has got a lot better at the ...

What's the big idea? Fiona Noble, Weber Shandwick

12 Oct 2011 | by Fiona Noble, vice-chairman, Weber Shandwick

what PR does best. Yet for an industry so adept at driving conversation, PR has not always made its ...

The living, breathing strategy: Richard Medley, Spider PR

12 Oct 2011 | by Richard Medley, managing director, Spider PR

industry capabilities when what we can be instead is commercial, sales-driven, listings-gaining ...

Time social media grew up: Jim Hawker, Threepipe PR

12 Oct 2011 | by Jim Hawker, co-founder, Threepipe

: two-way conversations between organisations and people. People in our industry are used to conversing ...

Future 5: The champions of forward-thinking

28 Sep 2011

shaping the PR industry and picked the campaigns they felt best tapped into each. This year, we asked ...

BrandMAX preview

12 Sep 2011

recognised by the industry as the first inductees into Brand Republic's Hall of Fame , in association with ...

Greater Insight: Round table

26 Jul 2011

support for the work they do, and the insight industry is no exception. Market research agencies are ...

Greater Insight: Pete Comley, Join the Dots - Making the connection

26 Jul 2011

highlighted in the client's brief. The industry as a whole is very good at being reactive and giving ...

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