Helen Edwards on Branding: Blurred visionaries
07 Dec 2011 | by Helen Edwards
. Polarity is much-loved in our industry. However, some of the most successful brands - Ford, Coke, John ...
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Is it irresponsible to play up pester power in the current economic climate? The Marketing Society Forum
08 Dec 2011
industry is largely self-regulated, with ASA-enforced codes and standards. As far as advertising to ...
Andrew Walmsley's 12 digital predictions for 2011: did they come true?
07 Dec 2011 | by Andrew Walmsley
opportunistic politician, industry regulator or pressure group.' - 9 Feb: 'Very few apps for iPhone users ...
Helen Edwards on Branding: Virgin modesty
30 Nov 2011 | by Helen Edwards
. 2007 : Virgin America's maiden flight landed at JFK. The airline boasted many industry firsts ...
Andrew Walmsley on Digital: Changing the agency game
23 Nov 2011 | by Andrew Walmsley
. Across the industry, people are waking up to the strategic importance of data. Capturing, analysing and ...
Editor's Comment: TV's a lively corpse
22 Nov 2011 | by Noelle McElhatton
change of strategy? Grounsell once argued that 'as an industry we are obsessed by fads. Let's remember ...
Helen Edwards on Branding: Devoid of meaning
16 Nov 2011 | by Helen Edwards
tells you more about the research industry than the subject it purports to illuminate. Long on rhetoric ...
Are consumer-review sites such as TripAdvisor a danger for marketers? The Marketing Society Forum
09 Nov 2011
important to embrace. Review sites offer unprecedented advantages to the industry. Marketers are now able to ...
Helen Edwards on Branding: A flaw in the logic
02 Nov 2011 | by Helen Edwards
, 26 October) is a reminder of our industry's predilection for polarity. In this scenario, the 'magic ...
Will the plan to cut 5bn calories from the nation's daily diet by 2020 work? The Marketing Society Forum
26 Oct 2011
initiatives that help improve the nation's health, and urge the rest of the food industry to do the same ...
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