to remove filtersMarketers need to embrace cultural change to drive technology
30 Apr 2013 | by Nicola Kemp
the industry to place technology platform solutions ahead of people. Harper Reed, the US-based tech ...
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10 marketing lessons from Obama's CTO
30 Apr 2013 | by Nicola Kemp
challenge facing the industry today. This is no easy task. "The first thing is pruning the team. Don't be ...
Is UK marketing doing enough to reverse a decline in the talent pool?
30 Apr 2013
comes opportunity. So long as there are talented people within the industry, there is the chance to ...
ASA aims fire at 'misleading' advertisers as complaint numbers fall
30 Apr 2013 | by Alex Brownsell
Twitter. He added that the marketing industry continued to "mend its ways" with proactive steps to ...
Seven steps to conquering the art of mining big data
30 Apr 2013
Learning. The "seven Es" are adapted from the Cross Industry Standard Process for Data Mining ...
Is there an algorithm for creativity?
29 Apr 2013 | by Nicola Kemp
. In the marketing industry, the rise of the algorithm is all about a new breed of intuitive technology ...
Five ways in which technology is blurring the sponsorship model
29 Apr 2013 | by Nicola Kemp
conference in London last week, industry experts argued that sponsors and rights holders should face a "use ...
Rachel Eyre, Barclays
29 Apr 2013
face? A: Trust. We work in an industry that has seen a decline in trust over recent years and part ...
Power 100: Nxt Gen 2013
29 Apr 2013 | by Nicola Kemp
redefining the boundaries of what it takes to get ahead in the industry. From triple-dip recessions and data ...
Dan Robb, Sony Europe
29 Apr 2013 | by Nicola Kemp
cameras for TV and film, bloggers and freelance industry influencers have become an interesting topic in ...
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