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Rise of the new premium 'pukka consumer'

07 Nov 2006

for this consumer. Nowhere will this re-evaluation be more urgent than in the car industry which ...

Opinion: McDonald's goes pro-active in nutrition wars

16 Aug 2006 | by by Scott Davis and Ruth Saunders

', author Eric Schlosser's controversial indictment of the fast-food industry, hits theatres, after creating ...

Cider brand rules

09 Aug 2006 | by by Adrienne Baker

' ago under the Magners' name, C C spoke to local cider industry specialists and they all said, "don't ...

The language of creativity

31 Jul 2006

I take things as they come or challenge things?" Get the picture? While as an industry we like ...

Where passengers are now drivers

19 Jul 2006

most interesting examples is to be found in the car industry. Earlier this year, Land Rover was the ...

Desert Island Brands - Douglas Coates and Peter Rope

12 Jul 2006

helped re-define the music industry, and I enjoyed watching Apple take the 'Walkman' market from right ...

Superbrands case studies: Hovis

15 May 2006

£3 billion and is one of the largest sectors in the food industry (Source: IRI). Hovis commands the ...

Superbrands case studies: Avon

03 May 2006

attention of the public and the media. The campaign unites the fashion industry to raise awareness and ...

 

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