Sam Howroyd: Do brands still tell the truth?
19 Nov 2012 | by Sam Howroyd
year's transatlantic success of the industry's 'Tell the Truth' book, written by MediaCom UK's chief ...
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Sam Howroyd: Engaging with brands on Facebook
04 Dec 2012 | by Sam Howroyd
in-view to the user - are a hot topic that continues to gain steam in the digital advertising industry ...
Sam Howroyd: The European elite and consumer confidence in emerging markets
22 Oct 2012 | by Sam Howroyd
Research is often the best indicator of industry trends and where interests currently lie, so
IAB to reveal final data from brand building trilogy
03 Nov 2011 | by Matthew Chapman
industry event.
Failure to deal with spam damaging mobile marketing industry, DMA claims
27 Jun 2011 | by Oliver Luft
The nascent mobile marketing industry is being "seriously damaged" by the failure of Government...mobile phones. Research by the direct marketing industry body found that almost half of mobile phone ...
Sky/IAB research ranks online video ad formats by recall
06 Oct 2010 | by Maisie McCabe
the different formats. We ve delivered an actionable piece of research for the entire industry, which ...
IAB targets charities with downloadable search marketing toolkit
23 Aug 2010 | by Ben Bold
IAB s head of industry programmes and chair of its search council, said: "In a crowded space where ...
BR Video: Public support stronger responsible drinking message
23 Jun 2010 | by Jacob Mathias
The drinks industry needs to do more to get the responsible drinking message across, according to
Free specialist ShortList Media revenues almost double
28 May 2010 | by John Reynolds
economic conditions that have hit the publishing industry. The company's operating loss was similarly ...
Bellwether reports spending up for first time in ten quarters
19 Apr 2010 | by Anne Cassidy
optimistic for the industry. More than one third of companies have set 2010 budgets higher than 2009 spend ...
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