Direct marketing budgets revised down
19 Apr 2012 | by Daniel Farey-Jones
digital will continue, I feel that the industry is well placed to respond to the challenge." Analysis ...
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Royal Mail unveils direct marketing facility MarketReach
09 Jul 2012 | by Alex Brownsell
", and less like an industry advisory body such as the RAB or Thinkbox, by helping advertisers to ...
Direct marketing charity fund invites grant applications
12 Apr 2012 | by Daniel Farey-Jones
industry charity that has been initially funded by the Direct Marketing Association (DMA)....the skills of individuals working in the industry. Applications for grants of more than 10,000 ...
Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
Praise has been pouring in from across the marketing industry for Professor Derek Holder, the...industry was fortunate to have such an advocate of learning in its midst. "Perhaps Derek s greatest ...
More data leaks while Europe cracks down on wrongdoers
26 Jan 2012 | by Daniel Farey-Jones
The marketing industry is apt to glow over the metaphor that data is the new oil, but two...companies outside Europe should see the advantage of operating under. Marketing industry bodies such as ...
DMA agrees new green targets with Defra
01 Nov 2011 | by Daniel Farey-Jones
The Direct Marketing Association has committed the industry to a 25% increase in the use of...researched the current use of suppression in the industry, and will be updated, providing a measure of ...
Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
CRM expertise in the consumer packaged goods industry that makes them the best partner for Kellogg to ...
Failure to deal with spam damaging mobile marketing industry, DMA claims
27 Jun 2011 | by Oliver Luft
The nascent mobile marketing industry is being "seriously damaged" by the failure of Government...mobile phones. Research by the direct marketing industry body found that almost half of mobile phone ...
Direct marketers launch Green Preference Service
16 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
. Chris Combemale, executive director of the DMA, said: "The DMA welcomes new initiatives in our industry ...
Make social a key touchpoint, says customer expert Phil Winters
19 May 2011 | by Daniel Farey-Jones
would be unaffected. In the interview, he points to electronic goods as the industry where this shift ...
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