Technology and creativity to power TV brands of the future
01 Dec 2011 | by Andy Bryant
and accessible content. For me, the really interesting issues will be how our industry responds to ...
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Think BR: Supermarket shoppers get emotional this Christmas
15 Dec 2011 | by Stewart Easterbrook
Morrisons saying the industry is simply point scoring against competitors, rather than engaging with ...
IAB to reveal final data from brand building trilogy
03 Nov 2011 | by Matthew Chapman
industry event.
Britain's reality TV addicts
25 Aug 2011 | by Ashley Underwood
promoting premium products. The health and beauty industry in particular has much to gain from targeting ...
Mobile advertising shows its power
20 Jul 2011 | by Ariel Giefman
European mobile owners use their phone regularly for online browsing and to view mobile ads. Industry ...
Driving value from promotions
30 Jun 2011 | by Rod Street
that it represents. This can undermine the economics of an industry where premium priced brands ...
Failure to deal with spam damaging mobile marketing industry, DMA claims
27 Jun 2011 | by Oliver Luft
The nascent mobile marketing industry is being "seriously damaged" by the failure of Government...mobile phones. Research by the direct marketing industry body found that almost half of mobile phone ...
BRIC Report: Top 10 outdoor advertisers
06 Jun 2011 | by Staff
Star TV 300 Sony 240 Source: Industry sources Top 10 outdoor ...
BRIC Report: Radio advertising spend
06 Jun 2011 | by Staff
, State Administration of Industry and Commerce (China). At average 2009 exchange rates. Figures for ...
BRIC Report: Television advertising spend
06 Jun 2011 | by Staff
Source: PricewaterhouseCoopers LLP, State Administration for Industry and Commerce (China), Russian ...
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