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Think BR: Procurement is good for you

20 Dec 2010 | by Steve Lightfoot

industry circles that procurement is just about cost cutting, reflecting a lack of understanding that ...

PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

10 Dec 2010 | by Rory Sutherland

tracked the evolution of the story of 3D and how that has become the saviour of the TV industry. Is ...

Trading Places: This week's people moves in advertising, marketing and media

03 Dec 2010 | by Staff

merry-go-round, as BR rounds up this week's industry moves....commercial radio industry's calls to rein back its services, by appointing long-standing commercial figure ...

Think BR: Look after your key assets

19 Nov 2010 | by Zoe Osmond

Mentoring is a vital way for the ad industry to ensure its people can fulfill their potential...We work in a communications industry where people are our key asset, yet mentoring is not given as ...

Think BR: Anti-social media

09 Nov 2010 | by Dave Bedwood

, and I know it's my job to embrace this sort of shit. But our industry, more than most, gets a sniff of ...

Think BR: Whatever the economic outlook, opinions need to be influenced

03 Nov 2010 | by Bob Willott

Recent financial results from the big five marketing groups reinforce the latest industry forecasts...? Experience supports the cynical view that change is always good for the communications industry. Whatever ...

Specific Media buys online video ads specialist

19 Oct 2010 | by Ben Bold

developed what it claims is the industry s first ad-serving and tracking platform dedicated to video. Called ...

Social media key to the future of marketing, says Havas chief

12 Oct 2010 | by Sarah Shearman

's happened in the industry is the shift from bought media to earned media." Creativity and ideas are much ...

Advertising is calling - a speech in 30 slogans

27 Sep 2010 | by Staff

Memac Ogilvy Dubai and Muddville Dubai to entice new creatives into the industry this video performance...young creatives break into the ad industry and involves the top creative directors in each participating ...

Think BR: Agency conflict is stifling creativity

16 Sep 2010 | by Greg Milbourne

to separate P Ls are hindering our industry s progress. So why is this so? Clients naturally ...

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