Microsoft's Skype deal could be a game-changer for mobile, say agencies
18 May 2011 | by Ed Owen
) last week, according to industry specialists.
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Make social a key touchpoint, says customer expert Phil Winters
19 May 2011 | by Daniel Farey-Jones
would be unaffected. In the interview, he points to electronic goods as the industry where this shift ...
CREATIVE STRATEGY: Do the boring bits have to be boring? No, says Air NZ
14 Apr 2011 | by Simon Kershaw
and a sense of adventure". Even T Cs can do their bit for the brand. Over in the airline industry ...
Behavioural ads in Europe to be flagged by icon
14 Apr 2011 | by Arif Durrani
the online advertising industry. The following businesses have committed to the Framework ...
MPs look to curb controversial marketing plans
01 Apr 2011 | by Staff
Marketing [as it has been dubbed by the US ad industry] could be both abused and subversive." Far fetched ...
Think BR: And they called it puppy love
07 Mar 2011 | by Andy Maslen
The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD at...and bam - the pet industry hits you with everything it s got. And boy is it good. I spend half my ...
DMA suspends Phruit from membership
24 Feb 2011 | by Daniel Farey-Jones
aim to be the best in the industry. We would have gladly taken the opportunity to have this discussion ...
DMA Young Spark Award goes to Jane Holmes
02 Dec 2010 | by Sara Kimberley
of." Now in its sixth year, the Young Spark Award attracts entries from direct marketing industry ...
DMA appoints Scott Logie as chairman
02 Dec 2010 | by Sara Kimberley
marketing industry, including positions at the Bank of Scotland, CACI and BAE Systems, Logie has stressed ...
CREATIVE STRATEGY: It's not big and it's not clever, Halifax
02 Sep 2010 | by Simon Kershaw
Like any bunch of craftsmen pretending to be an "industry", advertising people have their peculiar
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