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Getting the best from budgets in belt-tightening 2008

21 Dec 2007

If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon...challenges facing the DM industry in 2008 are already apparent. But with continued innovation, expertise and ...

The language of creativity

31 Jul 2006

I take things as they come or challenge things?" Get the picture? While as an industry we like ...

Familiarity is key in choice between bureaux and DIY processing

12 Apr 2005 | by by Steve May

will obviously appeal to certain service providers within the direct marketing industry such as ...

Keeping that email marketing data clean

06 Sep 2004

" individuals with unsolicited emails is a disease threatening to kill off the direct marketing industry unless ...

Work within a brand vision

10 Oct 2002

, external experts are also invited to present on topical industry issues, allowing the IPC marketing teams ...

Superbrands case studies: Carat

30 Aug 2002

analysis and business forecasting. In 2000/01 Carat enjoyed widespread industry recognition for its ...

Making rebranding a reality

04 Apr 2002

, employees and partners, but also shareholders, potential customers, industry bodies and the press -- and use ...

 

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