BRIC Report: Top 10 outdoor advertisers
06 Jun 2011 | by Staff
Star TV 300 Sony 240 Source: Industry sources Top 10 outdoor ...
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Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
. No other industry in the study - not even the oil industry - suffers from such a profound lack of ...
BRIC Report: Radio advertising spend
06 Jun 2011 | by Staff
, State Administration of Industry and Commerce (China). At average 2009 exchange rates. Figures for ...
BRIC Report: Outdoor advertising spend
06 Jun 2011 | by Staff
Industry and Commerce. At average 2009 exchange rates. Figures for 2010 onwards are forecasts ...
BRIC Report: Television advertising spend
06 Jun 2011 | by Staff
Source: PricewaterhouseCoopers LLP, State Administration for Industry and Commerce (China), Russian ...
Viral View: Love the spoof!
10 Sep 2010 | by Jimmy Maymann
overcome. The music industry in particular continues to miss the wood for the trees. EMI s recent action to ...
Successful sponsorship in a time of recession
04 Nov 2008 | by Ardi Kolah
If you were wondering whether the sponsorship industry is in some kind of death throes as a result...The industry, of course, needs to raise its game, but I firmly believe this is exactly what it is ...
Green is the new black - sustainability leads the way
17 Jul 2008 | by Amanda Phillips
clients and agencies. I established the IPA's Sustainability Working Party to help the industry as a whole ...
Death of the account handler?
11 Jun 2008 | by Mark Runacus
Once the guardian of the client relationship, the rise of the planner in our industry has had ...
Have clients got POP right?
22 Apr 2008
There is a lot of discussion in the retail marketing industry about the more strategic role POP...recent research seems to indicate that the industry needs to take a step back before it can move forward ...
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