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Think BR: DMA 2012 - learning what to do with the biggest data

26 Oct 2012 | by Louisa Osmond

industry is that the consensus from all countries gathered is that we are currently leading the field in ...

Think BR: From gut instinct and guesswork towards rational marketing

24 Oct 2012 | by Glenn Granger

sales and profit numbers involved mean that only wilful blindness on behalf of the industry could delay ...

Royal Mail unveils direct marketing facility MarketReach

09 Jul 2012 | by Alex Brownsell

", and less like an industry advisory body such as the RAB or Thinkbox, by helping advertisers to ...

Think BR: Milking your data

06 Jul 2012 | by Jane Hodson

one, we have learned that consumer behaviour remains the key for most of us in our industry ...

More data leaks while Europe cracks down on wrongdoers

26 Jan 2012 | by Daniel Farey-Jones

The marketing industry is apt to glow over the metaphor that data is the new oil, but two...companies outside Europe should see the advantage of operating under. Marketing industry bodies such as ...

Think BR: The value of data optimisation

11 Jan 2012 | by Carl White

a more direct role in shaping the digital industry in the pursuit of cost-effectiveness. Carl ...

Think BR: Taking the guesswork out of online targeting

15 Dec 2011 | by Stuart Colman

enormous potential for one-to-one targeting that the internet affords. However, much of our industry is ...

Can the direct tribe deal with the engagement landgrab?

01 Dec 2011 | by Daniel Farey-Jones

script or whether you re writing a DM piece, or any channel, where we ve moved forward as an industry I ...

Keep public onside amid opt-out countdown

10 Nov 2011 | by Daniel Farey-Jones

industry extra time to address the complexities of the new rules of obtaining consent for installing ...

DMA agrees new green targets with Defra

01 Nov 2011 | by Daniel Farey-Jones

The Direct Marketing Association has committed the industry to a 25% increase in the use of...researched the current use of suppression in the industry, and will be updated, providing a measure of ...

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