Search results for "Industry"

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Sales agencies stake a claim to digital prize

02 Dec 2011 | by David Benady

engagement,' he says. Such examples abound overseas, points out Scott Knox, managing director of industry ...

Vouchers and gift cards: All in the experience

11 Mar 2011 | by Nicola Clark

once-in-a-lifetime trip,' he adds. Certainly many in the industry believe that the memories of an experience ...

Vouchers and gift cards: Corporate incentives

11 Mar 2011 | by James Quilter

, one industry that appears to be in good health is corporate incentives. It is perhaps not ...

Field marketing: Supermarket sweep

12 Aug 2008

practice is endemic. There is also some ill feeling that the retailer did not consult the industry, with ...

Field marketing: The drive for drinkers

12 Aug 2008

encouraging landlords to stock new brands is also needed. What's more, with the drinks industry under pressure ...

Firms can use loyalty schemes to gain data and reward customers in a downturn

05 Aug 2008 | by Nicola Clark

whole. The success of the Clubcard scheme is held up by many in the industry as a blueprint for the ...

Field marketing: The vital statistics

29 Apr 2008

agency turnover, an outline of the issues affecting the industry and the best-performing agencies ...

Field marketing: A good tradition

29 Apr 2008 | by Rob McLuhan

specialism in its own right. This trend has gained so much momentum that some industry commentators are ...

Field marketing: Keep in touch

29 Apr 2008 | by Patrick Dye

, believes the industry has only recently started to look at the long term. 'In the past few years, clients ...

McDonald's, Burger King newspaper voucher promotions could be short lived

11 Mar 2008 | by Gemma Charles

in the UK, but the sales promotion industry fears that it will be prohibited from using the word ...

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