Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
, she is happy where she is now, describing herself as a 'vintage marketer'. Her involvement in industry ...
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Direct Agency of the Year: OgilvyOne
13 Dec 2012
the rest of the industry, making it annoyingly, for its competitors a worthy winner of the ...
Make or break time for the market research industry
15 Jun 2012 | by Alan Mitchell
With so many fresh sources of data on offer, the market research industry faces major threats and...challenge for the industry. The first is how companies view and use research. Is it the voice of the ...
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