Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
engagement,' he says. Such examples abound overseas, points out Scott Knox, managing director of industry ...
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Getting to grips with the second screen
02 Dec 2011 | by Nicola Clark
are capitalising on this trend. Industry experts say that brands should not assume that the TV is at ...
How to join the social club
28 Nov 2011 | by Melanie May
start a blog. Last month it became the first in its industry to launch a social-media-only campaign, its ...
Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
neuromarketing. This is a problem that has not been properly highlighted in the industry, argues Dr Daniel ...
Brand manager of the week: Michelle Anderson, Marketing manager, Shopzilla Europe
25 Oct 2011
, the reputation that Shopzilla has in the industry as the market leader. During the interview process ...
Brand Health Check: Yahoo
29 Sep 2011 | by Andrew McCormick
marketer, to devise a rescue plan for Yahoo. Diagnosis: Two industry experts on how the company can ...
A Social Adventure: why events need social media
14 Sep 2011 | by Nicola Clark
However, some in the industry are still dragging their heels when it comes to social media. On the one ...
Gaming meets real life
13 Sep 2011 | by George Nimeh
For close to ten years, gaming has been a bigger industry than cinema, yet until now it has been ...
The importance of bringing search and social together
05 Aug 2011 | by Nicola Clark
work in tandem. Although at an early stage, the overwhelming industry opinion is that it could be the ...
Yahoo's content strategy: 'We have to prove our credibility'
22 Jul 2011 | by Noelle McElhatton
connections in the industry will enable us to get original content in this space. We will also partner up with ...
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