Marketing Moments 2012: Obama secures historic second term
06 Dec 2012 | by Nicola Kemp
statistic with significance for the market-research industry. The real story, however is the Republican ...
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Marketing Moments 2012: Marks & Spencer scores Christmas gold
06 Dec 2012 | by Nicola Kemp
Retailers gorging on lavish Christmas ad campaigns have fast become the UK marketing industry s ...
The iPad bandwagon rolls into town
28 May 2010 | by Ben Bold
fortunes of the media industry, many of the apps entering the market are from publishers. Marvel Comics ...
Special Report: Affiliate Marketing - Battle of the brands
13 May 2010 | by Kim Benjamin
industry. Gary Evans, online marketing manager at Vodafone, says affiliate marketing is a useful way to ...
Masterclass: Personalised ads
13 May 2010 | by David Tiltman
. Gierlinska believes that the behavioural targeting industry will consolidate over the next few years, but ...
Digital Work: From brief to browser
13 May 2010
cent on average, versus an industry standard of 20 per cent. The click-through rate for the campaign ...
Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear.
Whatever happened to fair play?
12 May 2010 | by Suzy Bashford
. Some in the industry argue that pitching should be stopped altogether and marketers should do what ...
Jeremy Lee on Media: Context is everything
05 May 2010 | by Jeremy Lee
advertising mantra - engagement - has spawned an entire industry of agencies that believe that the old ad ...
Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
sectors. It is now a central plank of many digital marketing strategies, with the industry worth 72.6m in ...
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