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Think BR: Transparency is vital when it comes to personalised pricing

19 Dec 2012 | by Simon Robinson

pricing already happens in the offline world. Two good examples of this are in the car industry and at UK ...

Think BR: Personally speaking

18 Dec 2012 | by Paul Porter

reality of what was previously the industry s collective wishful thinking. Yet there s still room for ...

Think BR: Building reputational capital

17 Dec 2012 | by Nathalie Nahai

biggest ever jump in sales in the fast-food industry. It s not just the big companies that can benefit ...

Think BR: What value is your sponsorship really giving you?

14 Dec 2012 | by Rupert Pratt

most important tools for the sponsorship industry in terms of justifying spend but also one of the ...

Think BR: The 12 best books about advertising

14 Dec 2012 | by Paul Feldwick

internet is now. His conclusions about how advertising works, and about the industry itself, have never ...

Welcome to The Annual 2012

13 Dec 2012

hope for the ad industry in 2013, it s that this Annual looks dramatically different in 12 months ...

2012: A curious mix of pride and vitriol

13 Dec 2012 | by Danny Rogers

the PR industry spontaneously rose to its feet at the climax of the PRWeek Awards - to applaud the ...

Think BR: Brand salvation is in curation

11 Dec 2012 | by Christian Purser

fundamental disruption happening in our industry can t simply be to do the same thing, but in more channels ...

Think BR: We have 45 minutes to save newspapers

10 Dec 2012 | by Brendan Judge

room only - these are obviously key issues for the media industry today. We asked the room to vote ...

Think BR: Microsoft signals break with digital media's past

10 Dec 2012 | by Tom Pepper

experience. However, while the digital marketing industry generally responds quickly to incorporate ...

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