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Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

, she is happy where she is now, describing herself as a 'vintage marketer'. Her involvement in industry ...

EU data proposals should 'go back to the drawing board' say MPs

01 Nov 2012 | by Sarah Shearman

organisations which hold personal data. Industry bodies have been pointed in their criticism of the EU ...

Think BR: DMA 2012 - learning what to do with the biggest data

26 Oct 2012 | by Louisa Osmond

industry is that the consensus from all countries gathered is that we are currently leading the field in ...

Think BR: From gut instinct and guesswork towards rational marketing

24 Oct 2012 | by Glenn Granger

sales and profit numbers involved mean that only wilful blindness on behalf of the industry could delay ...

ICO on brink of issuing six-figure spam text fine

01 Oct 2012 | by Sarah Shearman

continue to take a firm line to protect consumers and the legitimate mobile marketing industry alike ...

FIPP research reveals readers find digital ads 'annoying' and 'relevant'

25 Sep 2012 | by Nick Batten

evaluated the growing trends and innovations within the magazine industry that took place throughout the ...

Royal Mail unveils direct marketing facility MarketReach

09 Jul 2012 | by Alex Brownsell

", and less like an industry advisory body such as the RAB or Thinkbox, by helping advertisers to ...

Think BR: Milking your data

06 Jul 2012 | by Jane Hodson

one, we have learned that consumer behaviour remains the key for most of us in our industry ...

More data leaks while Europe cracks down on wrongdoers

26 Jan 2012 | by Daniel Farey-Jones

The marketing industry is apt to glow over the metaphor that data is the new oil, but two...companies outside Europe should see the advantage of operating under. Marketing industry bodies such as ...

Why should brands worry about Europe's data protection proposals?

26 Jan 2012 | by Charles Ping

The marketing industry needs to engage with the European Commission's proposed shake-up of data...long been recognised and adhered to through industry best practice. It is considered the highest ...

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