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CAMPAIGN REPORT ON EUROPEAN MEDIA: Digital leaders - Which European countries and companies are ahead of the digital TV game?

general consensus across the industry is that the UK is ahead of its neighbours in all things digital by ...

OPINION: MILLS ON ... PAYMENT BY RESULTS

possible solution - not one that suits their agenda. If the rest of the industry follows the lead set ...

THIS WEEK’S BIG QUESTION: Would you take a job in local government?

industry, I would have to believe in the product and, frankly, I don t. Mike Lee ...

CLOSE-UP: LIVE ISSUE/PROCTER & GAMBLE - P&G sees the light over performance-related pay/Is the advertiser heralding an end to the commission system, Karen Yates asks

. In fact, few industry sources expect a no sales, no money deal. Instead, agencies are likely to ...

PERSPECTIVE: Latest battle in TV listings war could soon be irrelevant

their products ever more desperately, but the future of the print side of this industry is uncertain ...

It’s time PROs answered to the consequences of their actions

can t be done. The advertising industry has the Advertising Standards Authority. ...

MEDIA PROFILE: Taking pleasure in business - Martin Baker, editor-in-chief, TheStreet.com

2000, Baker is off recruiting the best people he knows. He is keen to talk to the PR industry as ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

industry agrees that, more than ever, editorial coverage of their brands is vital. Anne Rafter ...

MEDIA FORUM: Media stars succumb to the lure of online riches - One may be an isolated case. Two’s a trend. More than three and a trickle is threatening to become a flood. Martina King’s decision last week to leave TSMS for Yahoo! was just

and media. I suspect our industry along with others will supply its fair share of people. It ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: The new internet order - Most internet advertising in Europe is country-based but new moves to develop common standards and improve research should make it easier to run ad campaigns across the Continent. Robert Gray rep

New Media, says. So anything that makes it easier to buy and sell is a good thing for the industry ...

 

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