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pay its global advertising agencies on the basis of world sales. Below we report on differing industry

23 Sep 1999 | by ANNE-MARIE CRAWFORD

agency. It can be criticised, but no industry standard has emerged to take its place. However ...

MARKETING MIX: That was the week that was

23 Sep 1999

industry from disaster. Five years ago: Lever Brothers drops brand spokesman Robbie Coltrane from ...

MARKETING MIX: Pen portrait

23 Sep 1999

industry like digital media which is changing incredibly quickly and where we often need to write the ...

OPINION: Dangers lurk for Coca-Cola’s link to kids in school

23 Sep 1999 | by LAURA MAZUR

intense in the food industry, companies are trying to imprint their brands on young minds as early as ...

CAREERS: Job interview

23 Sep 1999

implementations. What are the challenges for the industry over the next few years? Cost and branding ...

PROFILE: Street-fighting woman - Claudia Jay, Managing director, TheStreet.co.uk

23 Sep 1999 | by BEN ROSIER

broad brush across industry sectors, while I worked out what I wanted to do, she says. It also ...

MEDIA: A leap in outdoor creativity - Innovative, dynamic executions and effective targeting lie behind the rapid growth in outdoor advertising, says Andy Fry

23 Sep 1999 | by ANDY FRY

fortune, but two media-owner-led initiatives deserve particular mention. The first is the industry s ...

Warner Bros in creche link-ups

21 Sep 1999 | by LISA CAMPBELL

Warner-branded creches. Industry insiders say that Warner Bros is planning similar deals with larger retail

MARKETING MIX: Pen portrait

21 Sep 1999 | by KEN GOFTON

A longtime supporter of both Sunderland and the brewing industry, Peter Jackson is marketing...A longtime supporter of both Sunderland and the brewing industry, Peter Jackson is marketing ...

MARKETING MIX: Brand manager of the week

21 Sep 1999 | by KEN GOFTON

was your most embarrassing mistake? Sending 500 invitations to industry VIPs to attend a launch ...

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