Search results for "Industry"

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DM should improve public image, new industry study says

24 Sep 1999 | by ASHLEY DAVIES

The direct marketing industry is still dogged by problems of public perception, according to new...The direct marketing industry is still dogged by problems of public perception, according to new ...

KLM to launch budget airline brand

16 Sep 1999 | by DANNY ROGERS

Ryanair and EasyJet. KLM would not comment on its new initiative but industry sources said that ...

Thomas Cook to use CFW for JMC

09 Sep 1999 | by IAN DARBY

, direct marketing manager for JMC, said: Historically, the holiday industry has been shocking in ...

OPINION: Profile - Cutting Price/Mark Price, Marketing director, Waitrose

09 Sep 1999 | by BEN ROSIER

middle-class retailer rather than a leading edge innovator , as one industry watcher put it. Price is ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Key professionals give their forecast - Recent industry

02 Sep 1999 | by ANDY FRY

for each task. That is one of the biggest changes in the industry. Human resources is now the ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Home call activity is on the increase - The door-to-door technique has been successfully revitalised by professional, disciplined agents

02 Sep 1999 | by ANDY FRY

a highly significant deal for the industry. Here is yet another example of a large, respected ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Feeling the force of field marketing - Field marketers are celebrating another year of expansion. Ken Gofton outlines top performers and their battle plans for Europe

02 Sep 1999 | by KEN GOFTON

of pounds 228m. Allowing for minor gaps in data, the industry growth rate is estimated at 27 ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Roadshow reports - Top companies have learned that there is more to creating a good roadshow than product sampling

02 Sep 1999 | by ANDY FRY

motor industry. Tactical sampling campaigns, roadshows and hit squad activity are the ...

 

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