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FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Key professionals give their forecast - Recent industry

for each task. That is one of the biggest changes in the industry. Human resources is now the ...

BRANDING AND LICENSING: Craze or classic? - Licensing agents rely on profits from long-running classic rights to survive the shift toward brand licensing

Licensing has become a global industry worth more than pounds 75.9bn at retail around the world...Licensing has become a global industry worth more than pounds 75.9bn at retail around the world ...

CAREERS: Job interview

succeed in this industry? Creative thinking within the boundaries of using common sense, and an ...

BRANDING AND LICENSING: London hosts license show - The September launch of Brand and License ’99 in London will provide a wealth of knowledge for marketers

of licensing in retail sales is pounds 88bn. In the UK, the licensing industry is worth around ...

MARKETING MIX: That was the week that was

industry this year; Sky Television launches an pounds 18.5m brand-building campaign using the theme of ...

Marketing Moves Live set for return

too few quality candidates at all levels of the industry, and the problem is particularly acute for ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Home call activity is on the increase - The door-to-door technique has been successfully revitalised by professional, disciplined agents

a highly significant deal for the industry. Here is yet another example of a large, respected ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Feeling the force of field marketing - Field marketers are celebrating another year of expansion. Ken Gofton outlines top performers and their battle plans for Europe

of pounds 228m. Allowing for minor gaps in data, the industry growth rate is estimated at 27 ...

EDITORIAL: Battle for digital viewers sidelines advertiser needs

budgets. What this industry would really like to see is the constructive building of the digital ...

FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Roadshow reports - Top companies have learned that there is more to creating a good roadshow than product sampling

motor industry. Tactical sampling campaigns, roadshows and hit squad activity are the ...

 

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