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MEDIA: Poster industry invites changes

30 Apr 1998 | by PAUL THOMAS, Press Buying Director, Uni

Advertisers should be able to buy poster sites in smaller quantities, claimed a leading poster contractor at last week s StreetTalk conference in Madrid.

reports on last Week’s StreetTalk outdoor industry conference in Madrid

30 Apr 1998 | by LUCY BARRETT

. The thorny subject of smartening up poster sites - and consequently the image of the whole industry ...

AGENDA: Why don’t Web shops work? - The latest closure of a new-media agency shows that the Web is still a tough medium for marketers to work with. Lisa Campbell reports

30 Apr 1998 | by LISA CAMPBELL

The shake-out of the new-media industry shows no signs of slowing, with the news last week that...The shake-out of the new-media industry shows no signs of slowing, with the news last week that ...

DIRECTORIES: Rich sources - Printed directories are stronger than ever, while new-media formats are guaranteeing their digital future. So who needs glamour, asks Robert Gray?

30 Apr 1998 | by ROBERT GRAY

Directories are the publishing industry s Cinderella. While all the glamour belongs to racy novels...Directories are the publishing industry s Cinderella. While all the glamour belongs to racy ...

LEADER: Ad space, the final frontier?

30 Apr 1998 | by LISA CAMPBELL

% of the world s satellite launch business, while the US has only 30%. Space is an important industry ...

MEDIA: TV talent falls as masthead dream turns into reality

30 Apr 1998 | by RAYMOND SNODDY

that is finding out that they have come true. For four years the magazine industry has ...

MARKETING MIX: Flood fails to dampen naked rugby ambition

30 Apr 1998 | by ED SHELTON and JAMES CURTIS

, Matthew is a former rugby professional now working as a headhunter in the computer industry. Yes ...

CAREERS: Competition - Name that company!

30 Apr 1998 | by JANE BAINBRIDGE

pre-tax profits of pounds 1bn. Rumours were rife that it might merge with three other industry ...

CAREERS: Making a move into consulting - When marketers are tempted into management consultancy the immediate reaction is that they’re in it for the money. But there’s more to it than that, as Jane Bainbridge reports

30 Apr 1998 | by JANE BAINBRIDGE

the variety of work available, compared to working on one brand in one industry. After ten years on ...

MARKET RESEARCH: Data double act - A new spirit of co-operation between market researchers and database marketers is taking consumer information to new heights. Robert Dwek reports

30 Apr 1998 | by ROBERT DWEK

industry is dragging its heels. Even though the Market Research Society (MRS) has changed its ...

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