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INTERNATIONAL: WHAT’S HOT IN THE US

27 Feb 1998 | by RON BERGER

Denver Broncos ... and BBDO against the rest of the advertising industry. Denver scored and a Pepsi ...

ANALYSIS: THIS WEEK’S BIG QUESTION - Should lobby firms be allowed financial links with sitting peers?

27 Feb 1998 | by MARY COWLETT

on their boards. However I think the lobbying industry did itself a great disservice with the cash ...

FORUM: Why media owners use comparative advertising - Radio 3, that noted Rottweiler of the media marketplace, has been biting the ankles of Classic FM. Classic is not amused. Should we be surprised that the Radio 3 promotion at issue is blatant knocking

27 Feb 1998 | by ALASDAIR REID

industry, whose brawls often spill over from marketing activity into the courts and the Houses of ...

PERSPECTIVE: Asian economies are suffering but it won’t last forever

27 Feb 1998 | by STEFANO HATFIELD

than in the media industry. As a gauge of just how bad is bad, commercial television in Thailand has ...

MEDIA PROFILE: Strictly for the PC - Jan Howells, editor, Computer Active

27 Feb 1998 | by STEPHEN ARMSTRONG

publishing industry. That s the type of audience Howells hopes to attract with Computer Active ...

FOCUS: CONFERENCES AND EXHIBITIONS: Inviting a new global audience Experts predict that Britain will soon become the leading destination for international conference visitors and business is reaping the benefits. Nick Purdom reports.

27 Feb 1998 | by NICK PURDOM

thriving conference and exhibition industry. Over 1,300 organisations will be represented at the show ...

SECRETS OF THE WORLD’S TOP DIRECTORS: As the Commercials Book, a collection of stills and thoughts from 32 of the best directors, is launched by D&AD, Andrew Cracknell and Mike Figgis give their verdicts on the value of the tome

27 Feb 1998 | by TIM ASHTON

come from within the commercials industry rather than from the people who watch commercials. I think ...

LIVE ISSUE/RETAIL ADVERTISING: Why agencies make hard work of retail accounts - Agencies have a close but complex relationship with retailers, John Owen says

27 Feb 1998 | by JOHN OWEN

work finds few fans elsewhere in the industry. One agency boss says: It doesn t appear to have ...

LIVE ISSUE/BOOTS: Boots’ own-labels set to take on cosmetics giants - The retailer wants to be a global cosmetics brand as well, Richard Cook writes

27 Feb 1998 | by RICHARD COOK

industry was moving towards consolidation by the big players. As a retailer, Boots is heavily ...

INTERNATIONAL: ISSUE - Colourful consortia bid for South Africa’s new TV licence/Global media giants team up with political activists, Elizabeth Kinghorn writes

27 Feb 1998 | by ELIZABETH KINGHORN

African media industry. Competition should improve programme quality, give advertisers more buying power ...

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