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The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

19 Dec 1997 | by JOHN OWEN

The difference between the industry s and the public s view of advertising is exposed yet again by...The difference between the industry s and the public s view of advertising is exposed yet again ...

BACKBITE

19 Dec 1997 | by CAROLINE MARSHALL

Is it me or has this year been pretty undistinguished for one of the industry s most feted...Is it me or has this year been pretty undistinguished for one of the industry s most feted ...

OPINION: Troubles ahead after a year of the unexpected

19 Dec 1997 | by DAVE PHILLIPS

continuing squeeze on agency margins and the increasing insecurity of the ad industry. This year, adland ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

19 Dec 1997 | by MICHELE MARTIN

Rachel s were highlighted in a recent campaign by the obscure recruitment industry pressure group, CV ...

HOTLINE

19 Dec 1997 | by ANNA GRIFFITHS

. Agency chiefs will meet in January to review the ad industry s dispute with Equity which has resulted ...

HEA takes hard line on youth smoking

19 Dec 1997 | by JOHN TYLEE

ministers wanted a new voluntary agreement with the tobacco industry. (Campaign, 7 November ...

PERSPECTIVE: Signing off saying some things have actually improved

19 Dec 1997 | by DOMINIC MILLS

remarkable how the industry as a whole has bought into the notion that communications planning (in the ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

19 Dec 1997 | by STEFANO HATFIELD

. Hamish Pringle on K s demise Be nice to Hamish. Various industry figures He could sit ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES

18 Dec 1997

. The service has been developed to provide the direct marketing industry with the ability to identify ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION

18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A

marketing industry. A glance at the winners reveals that DM expertise is spreading to above-the-line and...direct marketing industry. A glance at the winners reveals that DM expertise is spreading to ...

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