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COMMENT: PLATFORM; PR must make its self-promotion more strategic

The PR industry needs an independent marketing body to promote public relations to major clients...The PR industry needs an independent marketing body to promote public relations to major ...

DIARY: APPC is coy about revealing register

the lobbying industry s own trade body, the Association of Professional Political Consultants....the lobbying industry s own trade body, the Association of Professional Political Consultants ...

NEWS: Tobacco ads face new threat from EU

The European ad industry has been put on alert by new threats of restrictions on the advertising...The European ad industry has been put on alert by new threats of restrictions on the advertising ...

LETTERS: PITCHING PROCESS; Rebuild habit of partnership now

I m sure everyone in the ad industry welcomes John Hooper s entry, as director general of ISBA...I m sure everyone in the ad industry welcomes John Hooper s entry, as director general of ISBA ...

ANALYSIS: Video link brings PR face-to-face

clients, the PR industry examines the implications for face-to-face public relations...clients, the PR industry examines the implications for face-to-face public relations This Tuesday ...

LETTERS: AGENCY STRUCTURES; A flashy suit just won’t be enough in future adworld

the future shape of the industry, it s most encouraging to read articles such as Stuart Bull s...predict the future shape of the industry, it s most encouraging to read articles such as Stuart Bull s ...

NEWS: Firefly breaks out of hi-tech niche with TEC account

Firefly, one of the PR industry s top hi-tech agencies, is breaking away from its roots with a new...Firefly, one of the PR industry s top hi-tech agencies, is breaking away from its roots with a ...

DIARY: Admen get stiff ones following Playboy TV party (necks, that is)

. Most advertising moguls managed to merely leer. Others, including one very senior industry figure ...

CAMPAIGNS: Public Education; Safety first on fireworks night

resulted in a worrying 48 per cent increase in accidents. Ironically, the fireworks industry believes ...

COMMENT: LETTERS; Valuable contribution to evaluation debate

in the PR industry is to align the parameters of content analysis (described by David McLaren as ...

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