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THIS WEEK: Euro MPs move closer to block on cold calling

23 Nov 1995 | by DAVID TEATHER

The direct-marketing industry suffered the worst possible result in Europe this week, as Euro MPs...The direct-marketing industry suffered the worst possible result in Europe this week, as Euro ...

THIS WEEK: UK seeks ‘hip’ image

23 Nov 1995 | by JULIAN LEE

campaign to build the UK s pounds 10bn tourist industry. It will focus on two key elements of British ...

ADVERTISING: BRIEFS

23 Nov 1995

communications industry. Bozell wins Ecolabelling Delaney Fletcher Bozell has picked up the UK ...

MARKETING MIX: SOAP BOX; Communication is a deterrent to ugly PR disasters

23 Nov 1995 | by CHRIS WOODCOCK.

examples. Commentators within the public relations industry have suggested, with the benefit of ...

ADVERTISING: Will Coke’s in-house move create risks?

23 Nov 1995 | by GILLIAN DRUMMOND

of the day, it doesn t really matter, says a source in the soft drinks industry who believes that ...

SUPPLEMENT: MARKET RESEARCH; Updated data

23 Nov 1995 | by KEN GOFTON

Wimbledon-based Simon Godfrey Associates (SGA), on what clients want from the research industry and how their ...

MARKETING MIX: COMMENT; Open the door to fresh ideas and a new language

23 Nov 1995 | by DRAYTON BIRD

that many people don t bother. Is there more to loyalty than sloth? In the car industry, which he ...

MOVERS

23 Nov 1995

manager. Joining from Cellnet s industry development team, his role will be to ensure that tactical ...

MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution

23 Nov 1995 | by DAVID TEATHER

industry has been forced to reassess its way of doing business as choice of mechanic gets simpler - run ...

BELOW-THE-LINE: ‘Soft booze’ focuses spend below-the-line

23 Nov 1995 | by HARRIET MARSH

brewers looking to kickstart the brand in the promotions-led pub industry. We set off with ...

 

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