MEDIA: FORUM; What is the real role of media industry research?
10 Nov 1995 | by ALASDAIR REID
just how much weight should be borne by industry standard research? Alasdair Reid asks should it stick
the ad industry are shooting themselves in the foot. It s a bit like a publisher defending a libel ...
just how much weight should be borne by industry standard research? Alasdair Reid asks should it stick
industry is fighting an all-out war on its borders came last week in the shape of two very different ...
The PR industry needs an independent marketing body to promote public relations to major clients...The PR industry needs an independent marketing body to promote public relations to major ...
the lobbying industry s own trade body, the Association of Professional Political Consultants....the lobbying industry s own trade body, the Association of Professional Political Consultants ...
The European ad industry has been put on alert by new threats of restrictions on the advertising...The European ad industry has been put on alert by new threats of restrictions on the advertising ...
I m sure everyone in the ad industry welcomes John Hooper s entry, as director general of ISBA...I m sure everyone in the ad industry welcomes John Hooper s entry, as director general of ISBA ...
clients, the PR industry examines the implications for face-to-face public relations...clients, the PR industry examines the implications for face-to-face public relations This Tuesday ...
the future shape of the industry, it s most encouraging to read articles such as Stuart Bull s...predict the future shape of the industry, it s most encouraging to read articles such as Stuart Bull s ...
Firefly, one of the PR industry s top hi-tech agencies, is breaking away from its roots with a new...Firefly, one of the PR industry s top hi-tech agencies, is breaking away from its roots with a ...