Energy industry to increase transparency over best deals for customers
11 Apr 2012 | by Matthew Chapman
for them. The new proposals are designed to deal with the inertia in the industry because customers ...
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Make or break time for the market research industry
15 Jun 2012 | by Alan Mitchell
With so many fresh sources of data on offer, the market research industry faces major threats and...challenge for the industry. The first is how companies view and use research. Is it the voice of the ...
Industry experts dissect Tesco's tactic of doubling Clubcard points
18 Aug 2009 | by Joe Thomas
LONDON - The UK's biggest retailer created a stir last week by unveiling a teaser poster campaign, advertising changes to its loyalty scheme.
3 returns to TV with 'industry changing' Skype phone offer
29 Apr 2009 | by Ed Kemp
LONDON - Mobile operator 3 is to launch a comeback ad campaign promoting its Skype offer which it claims is 'changing mobile forever'.
Direct marketing charitable fund names first four beneficiaries
06 Jul 2012 | by Matthew Chapman
The DM Foundation, a fund aimed at developing the direct marketing industry, has named the first...support the DM industry, through supporting education, research and skills development projects. The ...
Mutual insurers coordinate their advertising to promote advantages of mutuality
11 Aug 2009 | by Alex Brownsell
LONDON - The mutual insurance industry is uniting to promote the rewards of mutuality to consumers...Scottish Friendly, suggested that the industry needed to generate greater awareness of how mutual societies ...
Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
The marketing industry needs to engage with the European Commission's proposed shake-up of data...long been recognised and adhered to through industry best practice. It is considered the highest ...
Google chief hits out at 'nuts' idea
24 Mar 2009 | by Fiona Ramsay
LONDON - Matt Brittin, Google's new director of UK operations, has criticised industry calls for...the drive for an industry standard in online measurement. Dominic Allon, Google agency leader, told ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers...Marketing's annual list of the industry's most influential people is the definitive guide to who ...
Tesco mounts teaser campaign for Tesco Clubcard 2 launch
13 Aug 2009 | by Joe Thomas
speculation among the retailer's rivals, the industry and consumers about the future of the UK's most
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