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Failure to deal with spam damaging mobile marketing industry, DMA claims

27 Jun 2011 | by Oliver Luft

The nascent mobile marketing industry is being "seriously damaged" by the failure of Government...mobile phones. Research by the direct marketing industry body found that almost half of mobile phone ...

Nielsen targets industry standard measure with VideoCensus launch

18 May 2011 | by Ed Owen

Nielsen has launched an industry approved tool to monitor streamed video, which it hopes will...platform development. "To support the VoD advertising model, the industry needs reliable, people-centric ...

 

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