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OPINION: Ad industry spoof is no laughing matter

It all started as a bit of harmless fun for an audience of consenting adults. But a satirical film, made for a Canadian awards night and presenting agency people as witless cokeheads (as if!), has found its way on to the internet, threatening to provide a handsome pay day for m learned friends.

Pub industry PR job for Northern Lights Comms

The trade association for the UK pub industry has ditched Politics International and hired start-up...The trade association for the UK pub industry has ditched Politics International and hired ...

remove statutory controls on broadcast advertising. But is the industry ready to handle the task of

backdrop, the industry would be left to work out its own self-regulatory structure, free from government ...

Radio industry to back DRDB drive

Radio industry to back DRDB drive...The radio industry is set to launch the Digital Radio Development Bureau to promote the new medium ...

LOW INCOME, LOW PRIORITY: Marketers tend to neglect the lower-income groups, but the industry has

marketing. In fact, many blame the marketing industry s obsession with targeting the most wealthy and ...

recruitment tools it can to overcome the industry's skills deficit, writes Louella Miles.

There is probably an equation somewhere to prove that, if an industry lacks x% skilled staff, it is...There is probably an equation somewhere to prove that, if an industry lacks x% skilled staff, it ...

Surveys predict boom period for ad industry

Britain s advertising industry is set for a bumper future with most companies poised to boost their...Britain s advertising industry is set for a bumper future with most companies poised to boost ...

Makers of ad industry spoof face legal action

anti-ad organisation Adbusters, but ad industry personnel. It was made for Canada s Marketing Awards ...

OPINION: The PR industry ignores 'oldies' at its peril

Bouncing around in the Bay of Biscay on board the QE2, I recently obtained an insight into the attitudes of Britons of a certain age. A whingeing, grey-haired chap asked me, as an on-board lecturer, a question that caused me potentially to take my life into my hands. I told the audience I did not think...

could it have changed our lives by 2010? Five industry experts give their predictions

is a real problem of media industry insiders projecting what they do on to other people. Small ...

 

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