Starbucks partners with Tata for India launch
14 Jan 2011 | by Magz Osborne
NEW DELHI - Starbucks Corp. has teamed with Tata Group to open outlets in India, targeting...consumer, and he directly attributes India s rise in coffee consumption to that demographic. Singh says the two most obvious challenges facing Starbucks are that India is traditionally a nation of tea drinkers, and that the South of India is very used to South India filter coffee, which tastes very different. There are also ...

