Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
. The controversy arises from Dow's purchase, in 1999, of Union Carbide , owner of the pesticide plant in India ...
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Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
to carve out share in markets such as India and China. Second, beware generic positioning. Appropriation ...
Helen Edwards on Branding: Global theory, local practice
27 Jul 2011 | by Helen Edwards
. Its leading shampoo brand is known as Sedal in Mexico, Seda in Brazil and Sunsilk in India and the US ... sometimes adapting to local tastes (Maharaja Mac in India), the McDonald's positioning is one of the most ...
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
Brazil, India, Russia. (2) Agency execs who find they can get round the whole network in less time ...
A digital future: The new Pepsi challenge
24 Jun 2011 | by Nicola Clark
company or the four walls of your agency. From farmers in India using mobile phones to make micro ...
Helen Edwards on Branding: The challenge of the dual
22 Sep 2010 | by Helen Edwards
such as Brazil and India with a sexy positioning in breath freshness. Research showed that this point ...
Mark Kleinman on Marketing and the City: Tesco wins Clubcard points
19 May 2009 | by Mark Kleinman
of the company's fledgling US business, and identifying new international markets for expansion (India has long ...
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