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Helen Edwards on Branding: The challenge of the dual

such as Brazil and India with a sexy positioning in breath freshness. Research showed that this point ...

A new low in pitch abuse, now agencies are having to pay clients to get on a pitch list

The marketing industry in India has been shocked by a major group brand demanding that agencies...of dollars from agencies instead? I won t mention the brand because it s just their India office that is practising this abuse. However, if they get away with it, The Advertising Agencies Association of India ...

Outlook for sponsorship growth in 2008 looks strong

deals being signed in the Middle East, India, and China. In fact, there s something of a trend ...

City Republic - Apple rescues global stock markets

on at the moment of the world s supposed big economic players but it doesn t include China, India or Brazil ...

 

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