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Mark Ritson on Branding: The whether forecast

13 Jan 2010 | by Mark Ritson

about India or Brazil, this is China's decade. Have you heard of Chonqing? Guangzhou? Tianjin? I hope so ...

Andrew Walmsley on Digital: Who goes where?

13 Nov 2009 | by Andrew Walmsley

audience was 20m people across the then-British Empire, including Kenya, India, Australia, South Africa ...

Adwatch Review: Patak's

10 Nov 2009

of India and its wonderful vistas, colours and aromas. However, if you're going to be a proudly authentic ...

Mark Ritson on Branding: Heinz meanz business

03 Nov 2009 | by Mark Ritson

successfully targeted emerging markets such as India, China and Poland. Within three years, these developing ...

Mark Ritson on Branding: PwC's values audit

27 Oct 2009 | by Mark Ritson

Scandals involving PricewaterhouseCoopers in India and the US could well harm its global brand....? For the answer we must first travel to Bangalore, where PwC India audited and certified the accounts of IT firm ... the Satyam scandal and the subsequent 10-month media outrage in India and across the globe has damaged its ...

Andrew Walmsley on Digital: advertisers still need intermediaries in digital age

02 Sep 2009 | by Andrew Walmsley

and employs 200 staff in the US, the UK, France, Germany and India. It is privately held, and funded ...

Conference tweets left the chair and speakers lagging behind

14 Jul 2009 | by Sue Unerman

And there was a great mix of speakers - from Werner Vogels, chief technology officer at Amazon, who sees the future in cloud computing, to Sugata Mitra, professor of educational technology at Newcastle University, who has brought the internet to children in remote villages in India. Meanwhile ...

Mark Ritson on Branding: Small is beautiful

16 Jun 2009 | by Mark Ritson

of the brands he oversaw in India while head of haircare, as a prime illustration of the future direction for P G. Pantene is sold in mini-sachets in India, as many consumers cannot afford bigger formats ...

Amanda Andrews on Media: Pick a name...

27 May 2009 | by Amanda Andrews

by Times of India last year. At least the firm did not have to fork out for new stationery, then. Amanda ...

Mark Kleinman on Marketing and the City: Tesco wins Clubcard points

19 May 2009 | by Mark Kleinman

of the company's fledgling US business, and identifying new international markets for expansion (India has long ...

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