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England and Wales Cricket Board brings in Brands2Life for Ashes digital work

during the past 12 months such as Alastair Cook s century in India and Monty Panesar s last-ditch dive ...

Pass the sustainability baton and rebrand it 'sexy'

. Corporate brands are signing up to co-create the UK, China and India Dreams. M S, Unilever, Mars and Rapanui ... brands insights and access within China and India. Compelling markets and big brand opportunities ...

Nissan global marketing chief demands more 'science' and less 'glorified art'

-level brand in markets such as India, Indonesia and Russia. However, Palmer an engineer by trade ...

Stephen Maher appointed Marketing Society chairman

the organisation's first events to be held in India. He said: "Our digital clubhouse, which launched last year ...

Top Diageo, Coke, O2 marketers outline priorities for new IPA Client Council

or India or Brazil, Vietnam, and you meet agency people who are less capable but have bigger ambition ...

Top five most shocking marketing blunders

The ads, which were not approved by Ford , were posted on the website Adsoftheworld.com but subsequently removed, and the creative team at JWT India was fired. However, the ads had already attracted worldwide condemnation in the context of recent shocking sex attacks on women in India. The car maker ...

SXSW: Three global visions and visionaries on collaboration

, with the security wall running along the Pakistan-India border clearly visible, there was real frustration in his ...

Sony Mobile introduces Be Moved strapline

the lives of people around the world". Creative includes footage form the Holi festival in India ...

Unilever's Keith Weed: four steps to connecting with a mobile world

was in Bhopal, India, where mobiles are a central utility for people in this developing market. The locals ... to cook. In fast-growth markets such as India, where there is a population of 1bn people with nearly ... to India, exponential population growth means the opportunities are ripe. The lack of electricity (only 55 ...

Google appoints new European consumer marketing head

Mansergh, who was previously head of search and Chrome marketing EMEA at Google, is understood to have replaced Felten as director of consumer marketing EMEA. Mansergh joined Google in 2006 and managed its online sales and operations teams in Ireland and India, before becoming the customer marketing ...

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