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Absolute loses fifth of listeners after dropping Virgin Radio brand
29 Jan 2009 | by Emma Barnett
The station, which rebranded on 29 September after Virgin Radio's acquisition by Times of India group, posted a 23.6% decline in reach year on year in Q4. In London, the station's reach is down 7.4% quarter on quarter and 11.2% year on year. However Clive Dickens, Absolute radio's programme ...
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