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Top five most shocking marketing blunders

04 Apr 2013 | by John Reynolds

The ads, which were not approved by Ford , were posted on the website Adsoftheworld.com but subsequently removed, and the creative team at JWT India was fired. However, the ads had already attracted worldwide condemnation in the context of recent shocking sex attacks on women in India. The car maker ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

managed to offset difficulties in Europe with opportunities in Africa and India. O2 is a brand that only ...

Vodafone to buy Cable & Wireless for £1bn

23 Apr 2012 | by Matthew Chapman

and international operations." Vodafone has beaten off a rival approach from Tata Communications, the India ...

British Gas looks to increase 'transparency' with print ads

24 Nov 2011 | by Matthew Chapman

dwindling, events including the Arab Spring, and growing demand for energy in China and India. Follow ...

Virgin Media recruits director of mobile

21 Mar 2011 | by Daniel Farey-Jones

as deputy CEO for Virgin Mobile in India last year. He helped launch the company in India, and in a ...

BT claims highest broadband market share for eight years

03 Feb 2011 | by Ed Owen

results from India, Turkey, the UK and Vodacom. "In addition, Verizon Wireless continues to show strong ...

Sky challenges Skype over logo

10 Aug 2010 | by Jennifer Whitehead

The broadcaster has opposed Skype's trademark applications in the European Union, Norway, India and Brazil. The objections emerged in regulatory documents filed by Skype as it prepares for an IPO that could raise as much as $100m ( 65m). With Sky now offering telephone and internet services, it can ...

Vodafone axes 100 marketers

13 Jul 2010 | by John Reynolds

, is leaving Vodafone for "personal reasons". He is to join Sky India as chief executive and managing director ...

Npower extends domestic Test sponsorship deal but drops Twenty20

21 Aug 2009 | by Ed Kemp

India and next home Ashes series in 2013. Npower has been the title sponsor of domestic Test match ...

 

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