VisitBritain kicks off global marketing offensive
10 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
offers across a wide consumer base in key markets. The BA partnership will focus on the US, India ...
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BA and VisitBritain unite for 'Big British invite' push
02 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
tourists from "fast-emerging" markets including China, India, Canada, Japan, the UAE and the US.
The marketing Olympics: which sponsors are leading the race to London 2012
04 Jul 2012 | by Alan Mitchell
after India's sports minister Ajay Maken said it shouldn't be allowed to sponsor the Olympics given its ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
're investing this money in opening 104 new hotels, half of which are in China. India will replicate that same ... -mover advantage we were the first international hotel brand in China back in 1985, in India in the mid-1970s ...
VisitBritain embarks on global campaign to attract tourists beyond the Olympics
16 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
and value now. But it's the BRIC countries where we need to boost our image. In China and India, they don ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
than 1bn as sales boomed in India and China. It was also boosted when its owner, Tata Motors ...
Vouchers and gift cards: All in the experience
11 Mar 2011 | by Nicola Clark
, but will not forget, say, a five-star holiday in India. 'For a brand wanting to engender loyalty or reward a long ...
VisitBritain targets affluent travellers with luxury campaign
25 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
The jointly funded campaign is called 'Britain. A tradition of Luxury' and has been created by integrated agency Albion. It features press and online activity, supported by email, direct marketing and a campaign microsite, www.visitbritain.com/sg/emirates . It will run in China, India, UAE ...
VisitBritain to roll out global marketing campaign in 2011
23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
America, Europe, and developing tourism markets such as India and China. Visitors to the UK ...
Thomas Cook cushions air passenger tax rise
28 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
such as the Caribbean, Kenya, India and Mexico. Thomas Cook reported that the hike in APD will see its economy cabin ...
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